What is a Dynamic Macro?
In the world of product photography, capturing the essence of a product is crucial for creating impactful marketing material. One of the most effective techniques for achieving this is the "Dynamic Macro." This specialized form of macro photography allows us to present products with incredible detail and a sense of movement, making them more engaging and visually appealing.
The Art of Creating a Dynamic Macro
Creating a dynamic macro involves an intricate process that typically requires hundreds of total photos to achieve a single, stunning image. This method captures the product one element at a time from multiple angles and depths of field, ensuring that every detail is highlighted and that the final image is rich with texture. The resulting image brings the product to life with a dynamic portrayal.
The Process
Initial Setup: The product is carefully positioned and lit to highlight brand and product features. Each element of the photo is isolated and shot separately for top shelf quality outcomes.
Multiple Shots: Hundreds of photos are taken of each element. This comprehensive approach ensures that no detail is overlooked and each detail is as crisp as can be.
Image Stacking and Editing: The photos are then stacked together using stacking software and meticulously edited to bring out the best of the product while preserving the way it would look and feel naturally in the hands of a consumer. This process as a whole combines the best elements of each photo into one cohesive image, creating a highly detailed and dynamic final product.
What Clients Receive
Clients who opt for a dynamic macro receive the full dynamic macro image along with 1-3 additional images. These additional images can be detailed spot macros or isolated unique macro photos that focus on specific parts of the product. This variety allows for versatile use in different marketing materials, from social media posts to high-resolution print ads or website content.
Pricing and Special Offers
Currently, as part of our launch special, these dynamic macro photos are priced at $250 per product.
Dynamic macro photography elevates the presentation of your product. These images are some of my favorites to create and deliver unparalleled detail and quality. For retainer clients, we often include a mix of content monthly and we always aim to incorporate at least one dynamic macro to ensure a rich and varied visual portfolio.
Incorporating dynamic macro photography into your marketing strategy can significantly enhance the way your products and brand is perceived. With their high level of detail and dynamic presentation, these photos are sure to capture attention and leave a lasting impression. Like, don’t you want some of those gummies? Look at those flavor crystals! Whether you're launching a new product or looking to refresh your brand's visual content, dynamic macros offer a unique and impactful content solution.
Hit us up if you’re interested in booking a sesh!
Pictured in this blog:
Peanut Butter Breath THCa flower from Carbon Cannabis
Sandia Loca gummies from Headspace Alchemy
