A Holistic Approach to Cannabis Marketing
In the ever-evolving cannabis industry, especially in Oklahoma or new emerging markets, businesses face the challenge of standing out and capturing the attention of patients and consumers. As the digital landscape becomes more saturated with cannabis-related content too, it’s crucial to adopt a holistic approach to cannabis marketing that goes beyond traditional strategies. At Thirty Five North, we offer a unique solution, leveraging the power of visual storytelling, creative expertise, and business development to elevate brands and deliver exceptional results. In this blog, we’ll highlight a bit about our holistic approach to cannabis marketing.
The Power of Visual Storytelling: In a world dominated by social media and short attention spans, capturing the audience's attention within seconds is essential. We understand the significance of visually compelling content that communicates a potent story. Through expertly crafted macro shots, solid brand identity and dynamic storytelling, cannabis brands can create an emotional connection with their audience. By harnessing the power of visual storytelling, businesses can differentiate themselves, evoke curiosity and leave people looking for them online and on the shelf.
Bridging Creativity and Business Development: While creativity and artistic expression play a vital role in cannabis marketing, they must be accompanied by a strong business foundation. We understand this delicate balance, as it merges the expertise of seasoned creative business development professionals. By combining artistic vision with strategic thinking, brands can achieve ambitious business goals, grow their audiences, enhance their brand's value, and establish themselves as influencers in the industry. This holistic approach ensures that every creative endeavor aligns with the overall marketing and growth objectives.
Providing Real Value and ROI: One of the core goals at Thirty Five North is to provide real value to clients. Recognizing that a mere online presence is insufficient, the focus is on generating consistent, fresh content that showcases the artistry of the thousands of cannabis operators in Oklahoma and beyond. We work to set businesses up for success, to consistently engage their audience, maintain relevance and foster brand loyalty. This commitment to delivering value and tangible results is further enhanced by working closely with our clients on retainer contracts, allowing for a deeper understanding of their brand and long-term marketing goals.
Differentiating in a Crowded Market: In an industry where millions of cannabis photos and brands flood social media platforms, and with more dispos than gas stations in Oklahoma, it is crucial for brands to differentiate themselves. The Thirty Five North offers a distinctive edge by creating a total brand vibe that captivates users and compels them to pause their scrolling or pass 10 dispos to get to yours—or where your product is. By combining technical expertise, artistry and an understanding of cannabis consumer psychology, businesses can create an immediate impact and establish a strong visual identity. With a mere 2.7 seconds to catch someone's attention on social media, Thirty Five North ensures that brands leave a lasting impression.
We’re here to revolutionize cannabis marketing by committing to a holistic approach that seamlessly integrates creativity, strategic thinking and business development. Through the power of visual storytelling and expertly crafted imagery, brands can forge a genuine connection with their audience, differentiate themselves and achieve some truly ambitious business goals. By partnering with a cannabis creative that understands the nuances of the industry, businesses can unleash the full potential of their brand and embark on a transformative journey that sets them apart. Ready to see how we can elevate your cannabis marketing to new heights? Reach out!
